Work / Brand identity and website
Optima Pack
A brand and an online store for a custom packaging maker that sells across Europe.
The brief
Optima Pack makes custom-printed packaging for food businesses: cups, boxes, bags and paper. It needed a brand that reads as European and professional, and a store where a buyer can pick a product, choose size, print colours and quantity, and see the price before talking to anyone.
What we cut away
The catalogue clutter. The identity is two colours, navy and red, and one typeface. The store opens on product categories instead of banners, and each product page leads with the choices that change the price. Everything else waits further down.
What we delivered
LogoBrand identityOnline store
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