Work / Website redesign and optimisation
Optima Store
An existing store for professional cleaning and hygiene supplies, redesigned and tuned without changing how its catalogue works.
The brief
Optima Store sells professional cleaning, hygiene and HoReCa supplies to businesses in Romania. The store already worked and already had customers. It needed to look as serious as the companies that buy from it, and its pages and product listings needed putting in order.
What we cut away
Nothing a returning customer relies on. The brand, its colours, the categories and every existing link stayed where they were. What went was the visual noise around them, so products and prices are the first thing a buyer sees.
What we delivered
Store redesignSite optimisationProduct catalogue
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